Who is she?
I am a strategic leader who leverages creative vision and operational expertise to build powerful brand experiences, with a background in entrepreneurship.
As a solo founder, I internationally scaled a self-funded retail business from a startup in 2010 to a successful exit in 2024, galvanized brand exposure through high-profile collaborations, and led impactful marketing and experiential campaigns to translate trends into tangible growth.
I rely on intuition and irreverence to deliver elevated, identity-driven narratives for clients and collaborators.
Forbes
"With a cult following in New Zealand, Rondel has taken her business global, bringing The Caker’s luxury cake kits to the U.S. with sleek branding and a distinctive point of view."
Rolling Stone
"She created a product that sits at the intersection of fashion, food, and design - a rare trifecta in the baking world."
Tasting Table
"Rondel isn't just baking cakes - she's building a brand that walks the line between luxury product and cultural artifact."
Bon Appétit
"These cakes are so luxe, no one will believe they came from a box."
Schön! Magazine
"There’s no doubt that Rondel has a business brain; reinventing a somewhat dying category and selling it across one of the biggest markets in the world, the USA, is ingenious."
Remix Magazine"Looking back on 10 years in the business of baking cakes, Jordan Rondel talks to Remix about her life as The Caker, her plans for world domination."
Broadsheet
"The Caker began as a creative outlet and grew into an international business. Now, Jordan Rondel is closing her flagship bakery to focus on a bigger vision."